Data Protection Policy – Property Fusion Limited

1. Introduction

Property Fusion Limited (“we”, “our”, or “us”) are committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are registered with the Information Commissioner’s Office (ICO).
Data Controller: Lucy Dawe – Property Fusion Limited
ICO Registration Number: ZA075091
Contact Email: info@propertyfusion.co.uk
Address: 99 Portland Road, Hove, East Sussex, BN3 5DP

2. What Personal Data We Collect

We may collect and process the following categories of personal data:
– Identity Data: name, title, date of birth
– Contact Data: address, email address, telephone number
– Property Data: information about properties you own, lease, sell or rent
– Financial Data: bank details (where necessary for transactions)
– Usage Data: how you use our website and services
– Technical Data: IP address, browser type, location data, cookies

3. How We Collect Your Data

We collect data from:
– Information you give us directly via forms, emails, calls, or property viewings
– Automated technologies like cookies (see our Cookie Policy)
– Third parties such as solicitors, mortgage brokers, or referencing agencies

4. Purposes for Processing Your Data

We process your data to:
– Facilitate property management
– Communicate with you about services, updates, and viewings
– Meet legal obligations
– Improve our services and website performance

5. Legal Basis for Processing

We process your data on one or more of the following legal bases:
– Contractual necessity – to perform our obligations under a contract with you
– Legal obligation – for regulatory compliance (e.g. HMRC, AML regulations)
– Legitimate interests – for business purposes not overridden by your rights
– Consent – where required, e.g. marketing communications

6. How Long We Keep Your Data

We only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or regulatory requirements.
– Property transaction data: typically retained for 6–7 years
– Marketing preferences: until you withdraw consent

7. Sharing Your Data

We may share your data with:
– Property portals and CRM platforms
– Referencing agencies, solicitors, mortgage advisers
– Utility and council tax registration services (for tenancies)
– Regulatory bodies (e.g. HMRC, ICO) when required by law
– Our IT and website service providers (under strict confidentiality agreements)

We do not sell your personal data.

8. International Transfers

We generally store your data in the UK or EEA. If we transfer your data outside the UK, we ensure appropriate safeguards (e.g. UK adequacy decisions or Standard Contractual Clauses) are in place.

9. Your Rights Under UK GDPR

You have the right to:
– Access your personal data
– Correct inaccurate or incomplete data
– Request erasure (the “right to be forgotten”)
– Restrict or object to processing
– Data portability (where applicable)
– Withdraw consent at any time (where processing is based on consent)
– Lodge a complaint with the Information Commissioner’s Office (ICO)

10. How to Make a Data Access Request

If you wish to request a copy of the personal data we hold about you, please contact us using the details below.

You must:

– Put your request in writing (email or post)
– Provide proof of identity and address (e.g. photo ID and a recent utility bill)
– Specify what data you are requesting, including any relevant reference numbers

We do not charge a fee for access requests, unless your request is excessive or repetitive. We will respond within one month.

11. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact:
Data Protection Officer: Lucy Dawe (CEO)
Email: info@propertyfusion.co.uk
Telephone: 01273 917790
Address: 99 Portland Road, Hove, East Sussex, BN3 5DP

12. Updates to This Policy

We may update this policy occasionally. The latest version will always be available on our website.

Last updated: 1 August 2025